Starting a blog is one thing, but actually making money out of it is far more difficult. The former only requires passion and free time you can dedicate to writing about your areas of interest or expertise. However, the latter requires careful strategy, SEO page optimization, and more so that your site becomes accessible to your target audience.
Now, how to make sure that a page is optimized? You will have to read on to find out.
Make sure that the page loads quickly
It’s a given that when you start a blog, you need to write about topics that your target audience finds interesting. Those who are looking for part-time or home-based jobs might want to check blogs like crowdworknews.com.
Nothing is more frustrating than clicking on a website and waiting for several seconds for it to fully load so you can read their blog. If a page takes more than three to five seconds to load, most people start to get impatient and might exit the site to go to a competitor.
Because of this, it’s really important that webmasters and bloggers make sure that their pages load reasonably fast. There are many ways to do this, and one is to have a separate dedicated server for your site. You can also choose to keep your layout simple and less stuffed with images so that navigating won’t be a hassle.
Use keywords in your content, and make sure that they also appear in the URL
Search engines like Google are now a lot smarter than when they started. They can detect what topic a blog is about just by analyzing the words that are being used in it. Because of this, there is now no need to repeatedly use exact strings of words just to drive the point that the article is about that particular term. The term can just appear once or twice in a 700-word text, and the search engine can still recognize what the article is about.
However, it still appears that a page gets indexed faster and ranked more favorably when the content is good and well-written and the keyword appears in the URL. Hence, find ways to put the keyword there. If your primary keyword makes it necessary to talk about secondary but still well-searched terms, it might help if you also create separate pages for these secondary terms. That way, the terms make their way to the URL, and are not just buried in the text.
Include elements that convey your trustworthiness
Google now puts a premium on websites that they and their users can trust. Of course, trust has to be based on something. For a website that shares information like yours, trust can be earned by giving your readers information about you and the authors of the articles in your pages. Doing this gives the reader assurance that the information that they are consuming is from reliable expert sources. The author info element must include contact details, such as a Twitter handle, so that the users can start conversations with you should they feel the need to.
Ensuring your online visibility is the appropriate next step after you’ve uploaded your content. This might take a little brainpower, but trust us, the hassle is going to be worth it money-wise. Blogs earn only when they are read, and they are read only when they are searchable through Google and other search engines.