The average person spends around four hours a day on their mobile device. Much of this time is spent looking at videos online. If you are a content creator or the owner of a small business, you know how important it is to produce engaging and informative content for your audience. One of the best things that can happen to a content creator is for their videos to go viral.
Going viral basically means that a video spreads rapidly online with the help of shares by consumers. There is no formula regarding how to produce a viral video. However, there are many things you can do to improve your chances of producing a viral video and here are some of them.
Reel The Watcher In With a Hook
The average consumer is presented with lots of different video content when they get online. If you want to make your video content stand out on a platform like Jukin Media, you have to develop a hook. This hook is something that is designed to garner attention right away.
These hooks can come in several forms like:
- Presenting a problem and offering a solution
- A great video title
- A funny joke
- An engaging opening sentence
- Energetic presentation
- Immediate value proposition
Perfecting the hooks in your videos will take time. Ideally, you want to do a bit of A/B testing to see what type of hooks your audience responds to. Collecting data from your watchers can help you optimize your content creation campaigns in no time.
Use Emotion To Get Your Message Across
You only have a few seconds to get the attention of an online consumer. If a person is not immediately interested in what your video has to offer, they will move on. One of the best ways to get a person to hang around and watch all of your videos is by appealing to their emotions. Many of the most popular viral videos of all time have appealed to emotions like excitement, anger and even sadness.
Before you put out new video content, you need to allow a small group of loyal clients to watch it. Allowing these people to give feedback on how well the video content resonates with them emotionally is important. With this feedback, you can make changes that will improve your chances of going viral. Failing to put this new content through this vetting process can lead to big disappointments in the future.
It’s All About Timing
Coming up with new video ideas can be extremely challenging. If you are having a hard time figuring out what to cover in your videos, you need to consider putting your finger on the pulse of culture. Getting a feel for what people are currently discussing online can help you produce popular videos that people want to share. For instance, if a new electronic device is set to hit the market in a few weeks or months. You need to consider creating content and releasing it around the same time as the device.
Doing this can increase your chances of getting tons of views for the new video content. If the topic you cover is trending, then it will usually show up higher on search engine results pages. Simply covering any and every topic in your content can do more harm than good. Remaining topical and covering trending topics is a great way to make your videos more successful.
Assess What The Data Is Telling You
If you want to learn where changes need to be made to your video, you need to look no further than the data collected from these videos. Looking to see what type of videos are garnering the most likes and shares is a must. With this information, you will have no problem honing in on the content you need to pursue. Some content creators think that every video has to be drastically different from the past one. In reality, you should stick with an idea or concept if it seems to be gaining traction.
Get Feedback From Your Audience
Listening to loyal viewers of your content is a great way to pinpoint problems with your videos. By fixing these problems, you can increase the views your videos receive. Ideally, you want to keep your videos short and sweet. Generally, the shorter the video is, the easier it is for a person to watch the entire thing and then share it. Creating longwinded diatribes and putting them out for mass consumption will be problematic. This is why you need to focus on keeping your content brief and engaging.
As you can see, producing a viral video is no easy task. Working with the right video marketing professionals can help you attract more viewers. Before you hire a video marketing agency, you need to check out their reputation.