By: Eric Reyes
About the Author:
Eric Reyes is a passionate thought leader having been featured in 50 distinguished online and offline platforms. His passion and knowledge in Finance and Business made him a sought after contributor providing valuable insights to his readers. You can find him reading a book and discussing current events in his spare time.
Having a great interior at your business will help in driving sales and driving customers to your store. A stunning store design will assist your customers in feeling more comfortable and valued to put you ahead of all other competitions. Continue reading below for seven tips on creating a compelling store design.
1. Offer a Hands-On Experience
One aspect of store design is to offer hands-on experiences throughout the store. This will drive sales especially as customers will be able to feel and experience the products for themselves. Present your merchandise in hands-on based ways to make the experience much more enjoyable and fun. Have activities available for children and adults alike to really experience all that your products can offer them at the current time to increase their need to come back for more.
2. Add Visual Breaks
Customers can become easily overwhelmed by too much merchandise with not enough enjoyable features or visual breaks. These are also called speed bumps as they quickly grab a customer’s attention while he or she is browsing down an aisle. Visual breaks can take the forms of special displays, promotional items and signs. This slows customer’s search for products as well as they will automatically be drawn to the visual components and will not want to skip over whatever is offered there.
3. Make Focal Points
Creating focal points keeps customers interested and draws them in. Focal points should be on displays and fixtures. Highlight one item at a customer’s typical eye level to ensure their eyes are drawn to it. This will drive sales and the return of new and old customers. You should utilize good lighting as well in order to highlight the focal point and naturally draw light to the area that is represented around the area in which it is.
4. Offer Open Space
It is important that you do not put too much in your store and business space. This will only overwhelm customers and give them too much to discover. They will not have room to move around and really experience all that your store and your products have to offer, losing potential sales and customers in the long run. Having ample room also helps the customer feel more appreciated as the store will look cleaner and more aesthetically pleasing throughout.
5. Have Photogenic Displays
It is important to make your retail space as photogenic as possible. This can help with the hands-on experience aforementioned as well. Make displays that customers are encouraged to take pictures in front of to highlight your store on social media. This will draw new customers in as well, which will lead to more sales in the future. The photogenic areas can also display confidence-boosting words and phrases to bring humor and joy to your customers, making them more likely to make a purchase.
6. Leverage the Space Near the Registers
Many purchases are made impulsively through the items that are displayed by the register space. These should be products that are small and easy to buy. They can be items that the customer naturally needs such as hand sanitizer or a drink, or they could be items that are on a special discounted sale. The items should also be inexpensive to make the customers more likely to purchase them and to drive sales.
7. Create an Aesthetically Pleasing Design Throughout
Your retail space should be aesthetically pleasing throughout the entire store. This includes areas from the bathrooms to the entrance, including fitting rooms if you offer this area in your retail space. Your store should follow the same theme throughout all areas as well such as a rustic theme seen throughout the merchandise space and bathrooms. These aesthetically pleasing ideas can be sure to keep your customers in your store longer and will help them to feel more appreciated, leading to more sales potentially.
Final Thoughts
Shopfitting Sydney can assist you in making many of these business design dreams come true for you. Experience is needed to transform your retail space into all that it can be. This can be offered through companies such as Whats On Projects.
